New Arrivals

How many Dirty Martinis does it take before you start seeing time dilation?! With these dark green Retro Gs and their light pink reflective lenses,...

Approaching Cult Status either means you're insanely popular due to your iconic style, or maybe you're on an FBI watchlist. Snag these angular, fas...

SKRRRRR!!! Are those translucent teal Pop Gs with reflective teal lenses?! Yep, these luminous, show-stopping peepers are perfect for signaling tha...

If you've ever stolen the company time machine and gone back in time to pick up a handsome stranger from an authentic New Wave bar just for fashion...

Trendsetter. Innovator. Vanguard. Visionary. You've heard it all. *Sigh* We totally get it. We designed these swank tortoiseshell Vanguard Visionar...

DESCRIPTION What the what?! Did you just see a rabid three-headed Basset Hound wearing a turtle shell?! Don't worry. You're just having Hellhound H...

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re hauli...

NO SLIP. NO BOUNCE. ALL FUN. 1 NO SLIP We use special grip coating to construct our frame to help eliminate slippage when sweating. 2 NO BOUNCE Our...

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re hauli...

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.™️ 1 NO SLIP We use special grip coating to construct our frame to help eliminate slippage when sweating...

Trendsetters, meet your match with Lenox! These iconic shades offer an oversized aviator shape, luxe top bar, and chic metal details. You can never...

Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints...

With the goodr Chrome Package, your face looks especially elegant and classy. Compared to other plastics, chromenonium is quite stable and resistan...

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you're hauli...

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re hauli...